This 30-second ad spot was designed for WMU’s #RethinkSmart campaign. It leveraged Instagram Reel’s ability to reach a wide variety of audiences and took advantage of the vertical video format.
Year: 2021
Length: 30sec
Directed | Wrote | Shot | Edited
Platform: Instagram, Facebook
Introductory flights are one of the ways that WMU attracts prospective students by allowing them to spend an hour at the controls of a small airplane. This video was not only used to advertise on Facebook but also in email campaigns when students requested information.
Year: 2019
Length: 60sec
Directed | Wrote | Shot | Edited
Platform: Facebook, YouTube, Email Campaigns